Humanity has reached a tipping point – we must drastically reduce our carbon footprint and halt devastating biodiversity loss. At the same time, we must also meet the needs of a global population hurtling towards 11 billion by 2100. We believe that design can play a major role in shifting mindsets away from over-production and consumption, towards a regenerative economy that doesn’t need growth to thrive.
Defined by its outer edges only, Non-Pavilion plays on the idea of ‘less’ as enrichment, not loss. Drawing on the simplicity of Swiss Baugespanne – poles erected to help the public visualise the mass of a proposed development – Non-Pavilion is a testing ground where six alternatives to growth-driven consumerism are explored.
Six Augmented Reality commissions, projected on to the pavilion provoke us into thinking differently about the systems within which we operate. We call on everyone to question inherited value systems and aspirations so that we can collectively build a joyful and resilient future.
Victoria and Albert Museum, London Design Festival, 14-22 September 2019
A project by Studio MiCat, There Project and Proud Studio